Occupation Details
Marketing Managers
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
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Interests
Enterprising
Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
Conventional
Conventional occupations frequently involve following set procedures and routines. These occupations can include working with data and details more than with ideas. Usually there is a clear line of authority to follow.
Work Values
Achievement
Occupations that satisfy this work value are results oriented and allow employees to use their strongest abilities, giving them a feeling of accomplishment. Corresponding needs are Ability Utilization and Achievement.
Working Conditions
Occupations that satisfy this work value offer job security and good working conditions. Corresponding needs are Activity, Compensation, Independence, Security, Variety and Working Conditions.
Independence
Occupations that satisfy this work value allow employees to work on their own and make decisions. Corresponding needs are Creativity, Responsibility and Autonomy.
Salary & Job Outlook
Starting Salary
$126,820.00
New York StateMedian Salary
$174,120.00
New York StateExperienced Salary
$234,010.00
New York StateNational Average for Comparison
New York State Job Market Outlook
Jobs Right Now (2018)
21,580
professionals in NYFuture Job Growth (2030)
25,570
+399 jobs/yearNew Jobs Every Year
2,356
new opportunities yearlyGrowth Rate
0.2%
projected increasePreparation: Experience, Training, and Education
The list below outlines the prior educational experience required to perform in this occupation.
Degree Needed - Four-year college
Experience Requirements
A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.
Education Requirements
Most of these occupations require a four-year bachelor's degree, but some do not.
Training Details
Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.
Transferrable Skills and Experience
Many of these occupations involve coordinating, supervising, managing, or training others. Examples include real estate brokers, sales managers, database administrators, graphic designers, conservation scientists, art directors, and cost estimators.
School Programs
The following lists school programs which are applicable to this occupation.
Licensing & Certification
State License and Certifications Requirements are not currently associated with this occupation.
Skills
Skills information is not available for this occupation.
Knowledge
The list below includes knowledge items, the principles and facts required by this occupation.
Sales and Marketing
Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
English Language
Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
Administration and Management
Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
Customer and Personal Service
Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
Communications and Media
Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
Mathematics
Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.
Knowledge level is measured on a seven point scale, where one means 'some competence required for this occupation' and seven means 'a high level of expertise required for this occupation'.
Work Environment
The list below includes the physical and social factors that influence the nature of work in this occupation.
Hover over or tap each factor to see its description.
Work Styles
Included in the list below are the personal work style characteristics that can affect how well a worker is likely to perform in this occupation.
Achievement/Effort
Job requires establishing and maintaining personally challenging achievement goals and exerting effort toward mastering tasks.
Adaptability/Flexibility
Job requires being open to change (positive or negative) and to considerable variety in the workplace.
Attention to Detail
Job requires being careful about detail and thorough in completing work tasks.
Cooperation
Job requires being pleasant with others on the job and displaying a good-natured, cooperative attitude.
Dependability
Job requires being reliable, responsible, and dependable, and fulfilling obligations.
Initiative
Job requires a willingness to take on responsibilities and challenges.
Innovation
Job requires creativity and alternative thinking to develop new ideas for and answers to work-related problems.
Integrity
Job requires being honest and ethical.
Leadership
Job requires a willingness to lead, take charge, and offer opinions and direction.
Persistence
Job requires persistence in the face of obstacles.
Tools & Technology
This list below describes the machines, equipment, tools, software, and information technology that workers in this occupation will use.
Tools
- Desktop computers
- Laser facsimile machines
- Notebook computers
- Personal computers
- Personal digital assistants PDA
- Photocopiers
- Scanners
Technology
- AdSense Tracker
- Adobe Systems Adobe Acrobat Reader
- Adobe Systems Adobe ActionScript
- Adobe Systems Adobe After Effects
- Adobe Systems Adobe Creative Cloud
- Adobe Systems Adobe Dreamweaver
- Adobe Systems Adobe Illustrator
- Adobe Systems Adobe InDesign
- Adobe Systems Adobe Photoshop
- Amazon Web Services AWS software
- Apache Solr
- Apple Final Cut Pro
- Apple Keynote
- Apple macOS
- Armand Morin MultiTrack Generator
- Atlassian JIRA
Duties
Duties are job behaviors describing activities that occur on multiple jobs. The generalized and detailed work activities described in the list below apply to this occupation.
- hire, discharge, transfer, or promote workers
- prepare reports
- provide customer service
- manage contracts
- monitor consumer or marketing trends
- identify potential markets
- estimate product demand
- analyze sales activities or trends
- conduct market research
- perform general financial analysis
- analyze market or delivery systems
- conduct research on work-related topics
- use knowledge of economic trends
- use product knowledge to market goods
- use public speaking techniques
- use marketing techniques
- use knowledge of written communication in sales work
- assign work to staff or employees
- evaluate performance of employees or contract personnel
- oversee execution of organizational or program policies
- oversee sales programs
- confer with other departmental heads to coordinate activities
- direct and coordinate activities of workers or staff
- develop marketing strategy
- develop pricing strategy
- make presentations
- conduct sales presentations
- conduct or attend staff meetings
- consult with managerial or supervisory personnel
Tasks
The list below outlines specific tasks that a worker in this occupation is called upon to do regularly.
- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- Develop pricing strategies, balancing firm objectives and customer satisfaction.
- Compile lists describing product or service offerings.
- Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
- Consult with product development personnel on product specifications, such as design, color, or packaging.
- Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
- Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.
- Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.
- Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.
- Consult with buying personnel to gain advice regarding environmentally sound or sustainable products.
- Initiate market research studies, or analyze their findings.
- Conduct economic or commercial surveys to identify potential markets for products or services.
- Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.
- Recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products.
- Advise business or other groups on local, national, or international factors affecting the buying or selling of products or services.
- Select products or accessories to be displayed at trade or special production shows.
- Develop business cases for environmental marketing strategies.
- Integrate environmental information into product or company marketing strategies, policies, or activities.
Learning Resources
More information on this occupation may be found in the links provided below.
Advertising, marketing, promotions, public relations, and sales managers
Visit this link for additional information on this career from the Occupational Outlook Handbook; a publication produced and maintained by the United States Department of Labor.
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