Occupation Details
Public Relations Managers
Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.
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Salary & Job Outlook
Starting Salary
$95,460.00
New York StateMedian Salary
$155,850.00
New York StateExperienced Salary
$205,910.00
New York StateNational Average for Comparison
New York State Job Market Outlook
Jobs Right Now (2018)
7,620
professionals in NYFuture Job Growth (2030)
10,630
+301 jobs/yearNew Jobs Every Year
1,054
new opportunities yearlyGrowth Rate
0.4%
projected increasePreparation: Experience, Training, and Education
The list below outlines the prior educational experience required to perform in this occupation.
Degree Needed - Four-year college
Experience Requirements
A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.
Education Requirements
Most of these occupations require a four-year bachelor's degree, but some do not.
Training Details
Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.
Transferrable Skills and Experience
Many of these occupations involve coordinating, supervising, managing, or training others. Examples include real estate brokers, sales managers, database administrators, graphic designers, conservation scientists, art directors, and cost estimators.
School Programs
The following lists school programs which are applicable to this occupation.
Licensing & Certification
State License and Certifications Requirements are not currently associated with this occupation.
Skills
Skills information is not available for this occupation.
Knowledge
Knowledge information is not available for this occupation.
Work Environment
Work Environment information is not available for this occupation.
Work Styles
Work styles information is not available for this occupation.
Tools & Technology
This list below describes the machines, equipment, tools, software, and information technology that workers in this occupation will use.
Tools
- Computer scanners
- Desktop computers
- Laptop computers
- Multi-line telephone systems
- Personal computers
Technology
- Adobe Systems Adobe Acrobat
- Adobe Systems Adobe After Effects
- Adobe Systems Adobe Creative Cloud
- Adobe Systems Adobe Distiller
- Adobe Systems Adobe Dreamweaver
- Adobe Systems Adobe Illustrator
- Adobe Systems Adobe PageMaker
- Adobe Systems Adobe Photoshop
- Airtable
- Apple iMovie
- Blackbaud eTapestry
- Corel WordPerfect Office Suite
- Drupal
- FileMaker Pro
- Flipgrid
Duties
Job duties information is not available for this occupation.
Tasks
The list below outlines specific tasks that a worker in this occupation is called upon to do regularly.
- Assign, supervise, and review the activities of public relations staff.
- Confer with labor relations managers to develop internal communications that keep employees informed of company activities.
- Design and edit promotional publications, such as brochures.
- Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.
- Develop, implement, or maintain crisis communication plans.
- Direct activities of external agencies, establishments, or departments that develop and implement communication strategies and information programs.
- Draft speeches for company executives and arrange interviews and other forms of contact for them.
- Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.
- Evaluate advertising and promotion programs for compatibility with public relations efforts.
- Facilitate consumer relations or the relationship between parts of the company, such as the managers and employees, or different branch offices.
- Formulate policies and procedures related to public information programs, working with public relations executives.
- Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.
- Maintain company archives.
- Manage communications budgets.
- Manage in-house communication courses.
- Manage special events, such as sponsorship of races, parties introducing new products, or other activities the firm supports, to gain public attention through the media without advertising directly.
- Observe and report on social, economic, and political trends that might affect employers.
- Produce films and other video products, regulate their distribution, and operate film library.
- Respond to requests for information about employers' activities or status.
- Write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet web pages.
Learning Resources
More information on this occupation may be found in the links provided below.
Advertising, marketing, promotions, public relations, and sales managers
Visit this link for additional information on this career from the Occupational Outlook Handbook; a publication produced and maintained by the United States Department of Labor.
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